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This time round...
THANK YOUs fly to some very special people, including the proprietor of the greatest hair salon on Earth, which features as part of its decor 'THE BRIGHTON STRANGLER!', automatically earning the greatest soft-rock "Canterbury!" yet...
PLUS... the happiest cigarette song ever sung!
New questions are PLUCKED from The Question Pot!
BE A REVIEWER for The Attaboy Clarence Podcast by watching terrible films and telling the world about them!
And hear all about three films that were lost, and then rediscovered, including a creaky drama starring Madeleine Carroll, a British sea-side noir thriller starring Peter Lorre, and a very peculiar silent film starring 'The First Lady Of Radio', Arlene Francis!
Radio entertainment comes courtesy of a classic quiz show!
Welcome to Episode 65!
Today I'm joined by a man who went from profitable to over $100,000 of debt in the 2008 crash, but used it as an opportunity to restructure his thinking, and start focusing on value. Welcome to DMR, Stephen Christopher. [You can find Stephen over at Seequs.com.]
On this episode of Digital Marketing Radio we discuss the importance of online reviews, with topics including:
Are online reviews important for any business?
And where are the most important places for customers to be leaving reviews?
How do you persuade a satisfied customer to leave a review?
What makes a really effective, believable review?
What would you say to a business thinking of faking a few reviews?
Do you find that reviews can positively impact SEO?
Is it possible to discourage people from leaving a negative review?
What if you have a negative review that you believe to be unjust?
What are your thoughts on how online reviews might evolve in the future?
And here's the article Stephen mentioned on how to get false reviews removed from Yelp.
[Tweet ""Just take the time and do it right." @StephenMChris"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
SEMRush [Competitor tracking & keyword research]
Google Analytics [Website visitor tracking]
Google Search Console [Website performance]
Hotjar [Visitor video recording and heat-mapping]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Brightedge [Enterprise SEO management]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Just take the time and do it right. Really think what digital marketing is all about. It's about solving a customer's problem, and then talking about that in the digital world so that we're attracting them as customers. Just do it right. Take the time to write the content. Take the time to develop the relationship. I've seen it over and over where that pays off ten-fold compared with trying to trick the system.
The post How important are online reviews? – STEPHEN CHRISTOPHER | DMR #173 appeared first on Digital Marketing Radio with David Bain.
This week we've got ANOTHER special guest! This time around it's Manga Girl herself, Harriett Greene, joining Glenn, Sam and Paula to talk about wrestling, not just in the 80s, but through the New Generation, Attitude, Ruthless Agression and the New Era of wrestling that we have today!
So, lace up your boots, cut the snappiest promo you can, and make sure your entrance music hits right as we take on everything we love (and some things we hate) about wrestling in the 80s and beyond!
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